**Marketing and Communications Manager - Permanent - London - Flexible Working**
A new and innovative leader within the London Market Insurance market are currently looking to bring in a new Marketing and Communications leader. This will be coming into a greenfield site and really allow you to build and grow a function at a point of growth within the business.
The core of this role will be to develop and deliver marketing and communications strategies which support the business growth plans, and increase brand profile, and engagement with current and prospective clients and employees.
Job Responsibilities
- Work with senior management to develop a marketing strategy and develop this into a detailed annual plan.
- Continue development of the corporate and employer brands
- Coordinate with our appointed PR and Marketing agencies, to ensure value for money and consistent corporate messaging and branding.
- Define the internal and external communications plans, delivering and measuring communications activities which engage effectively with key external and internal audiences
- Create and deliver the social media strategy, collating resources from internal stakeholders
- Create engaging content for social channels such as Facebook, YouTube, Twitter, LinkedIn and Instagram with the goal of building engagement and a strong audience following and increase brand awareness.
- Develop and deliver targeted marketing campaigns and content to aid business development
- Write and proofread copy
- Support delivery of targeted recruitment campaigns
- Provide BID development support with input into RFP returns (style, content and delivery)
- Produce capability papers to signpost PCIS and PMA's market offerings
- Provide communications support for market events
- Identify a suitable CRM type system, implementation as business owner and then ongoing management.
- Supplier management of external marketing Agencies and assessment of their value
Person Specification
- Must have worked within an equivalent role within a London Market Insurance client
- Bachelor's degree (or equivalent) in marketing, business, or related field
- Proven experience developing marketing strategy, plans and campaigns
- Proficiency with online marketing and social media strategy
- Experience with marketing automation and CRM tools
- A self-starter, able to work in a standalone position to drive strategic planning and execution, as well as deliver BAU
- Excellent copy writing skills
- Able to communicate and collaborate effectively with stakeholders across the business
- Strong project management, multitasking, and decision-making skills
