Primary Responsibilities
- Work closely with technology, sales and marketing to ensure optimal performance and usage of Salesforce systems and products.
- Partner for definition and execution of Salesforce Marketing Cloud
- Develop and deploy items such as: SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integations (native connectors and 3rd party), Could Pages (front and back), data models and hygene
- Set up performance reporting and lead A/B testing of marketing campaigns
- Upgrading and configuring Salesforce systems (clouds) for optimized workflows and integration
- Develop, test, deploy, and maintain custom objects, custom fields, and automations (ex. SF Flow)
- Design, build, test, debug, and provide documentation for projects/programs associated with Salesforce Marketing Cloud and legacy Pardot. (both bug fixes and new product features)
- Plan campaigns through the development of content marketing strategies, list management strategies, campaign execution and campaign measurement
- Admin tasks including: Adding and removing users, role creation, and adhoc day-to-day support
- Assist in managing development and partnership engagements with third party consultants as needed to complete projects.
- Importing data while maintaining data cleanliness and remaining aware of automations.
- Build and maintain in market solutions to solve business needs in Salesforce thinking of the full Salesforce ecosystem (Sales and Service Clouds)
- Efficiently and effectively provide business analysis to stakeholders to help streamline operations
- Report and dashboard creation from simple to complex
- System maintenance along with the rest of the admin team
- Ensure the CRM system provides an effective sales funnel for all properties including: proper pipeline recommendations as needed to the business
- Monitor and enhance information flow within CRM and pair with other business-critical systems including Central Data Platform and Data Lake
- Provide training and support to end users including but not limited to (data cleanliness, internal processes, user onboarding and new features)
- Document solutions, architecture and processes including dependency mapping across Salesforce Data including internal and external consumers of Salesforce data
- Ensure emails follow industry policies and best practices
- Customer Journey Mapping:Collaborate with marketing and sales teams to map customer journeys and design automated, personalized campaigns that align with business objectives.
- Automation and Personalization: Implement marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience. Leverage personalization features to deliver targeted and relevant content to different segments.
- Data Management and Segmentation:Manage and segment customer data within Salesforce Marketing Cloud for precise targeting and personalized messaging.Implement data governance best practices to maintain data quality and compliance
- Reviews business requirements to optimize business processes, source data, data flows and business rules, and assists with the implementation
Administrative & Other Responsibilities
- Product testing and validation
- Deployment assistance
- Liaison with business units, and clients to streamline lead-to-close process
- Support strategic sales and marketing executions for the Properties
- Act as a sudo business analist with a strong focus on customer experience
- Provide accurate and timely status on all work
- Collaborate and be the voice of the Marketing Salesforce system in relation to larger corporate initiatives
- Stays up to date with industry trends and emerging Salesforce technologies, recommending innovative solutions to drive continuous improvement
- Clear communication and status updates for technology leadership
