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Salesforce - MKT Cloud Engineer

  • Location:

    New York

  • Sector:


  • Job type:


  • Salary:


  • Contact:

    Nick Elia

  • Contact email:

  • Job ref:


  • Published:

    21 giorni fa

  • Expiry date:


Primary Responsibilities

  • Work closely with technology, sales and marketing to ensure optimal performance and usage of Salesforce systems and products.
  • Partner for definition and execution of Salesforce Marketing Cloud
  • Develop and deploy items such as: SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integations (native connectors and 3rd party), Could Pages (front and back), data models and hygene
  • Set up performance reporting and lead A/B testing of marketing campaigns
  • Upgrading and configuring Salesforce systems (clouds) for optimized workflows and integration
  • Develop, test, deploy, and maintain custom objects, custom fields, and automations (ex. SF Flow)
  • Design, build, test, debug, and provide documentation for projects/programs associated with Salesforce Marketing Cloud and legacy Pardot. (both bug fixes and new product features)
  • Plan campaigns through the development of content marketing strategies, list management strategies, campaign execution and campaign measurement
  • Admin tasks including: Adding and removing users, role creation, and adhoc day-to-day support
  • Assist in managing development and partnership engagements with third party consultants as needed to complete projects.
  • Importing data while maintaining data cleanliness and remaining aware of automations.
  • Build and maintain in market solutions to solve business needs in Salesforce thinking of the full Salesforce ecosystem (Sales and Service Clouds)
  • Efficiently and effectively provide business analysis to stakeholders to help streamline operations
  • Report and dashboard creation from simple to complex
  • System maintenance along with the rest of the admin team
  • Ensure the CRM system provides an effective sales funnel for all properties including: proper pipeline recommendations as needed to the business
  • Monitor and enhance information flow within CRM and pair with other business-critical systems including Central Data Platform and Data Lake
  • Provide training and support to end users including but not limited to (data cleanliness, internal processes, user onboarding and new features)
  • Document solutions, architecture and processes including dependency mapping across Salesforce Data including internal and external consumers of Salesforce data
  • Ensure emails follow industry policies and best practices
  • Customer Journey Mapping:Collaborate with marketing and sales teams to map customer journeys and design automated, personalized campaigns that align with business objectives.
  • Automation and Personalization: Implement marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience. Leverage personalization features to deliver targeted and relevant content to different segments.
  • Data Management and Segmentation:Manage and segment customer data within Salesforce Marketing Cloud for precise targeting and personalized messaging.Implement data governance best practices to maintain data quality and compliance
  • Reviews business requirements to optimize business processes, source data, data flows and business rules, and assists with the implementation

Administrative & Other Responsibilities

  • Product testing and validation
  • Deployment assistance
  • Liaison with business units, and clients to streamline lead-to-close process
  • Support strategic sales and marketing executions for the Properties
  • Act as a sudo business analist with a strong focus on customer experience
  • Provide accurate and timely status on all work
  • Collaborate and be the voice of the Marketing Salesforce system in relation to larger corporate initiatives
  • Stays up to date with industry trends and emerging Salesforce technologies, recommending innovative solutions to drive continuous improvement
  • Clear communication and status updates for technology leadership

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