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Director, Branding & Product Marketing (APAC)

  • Location:

    Hong Kong

  • Sector:

    Sales & Marketing

  • Job type:


  • Salary:

    Up to HK$110000 per month + bonus

  • Contact:

    Maggie Leung

  • Contact email:

  • Job ref:


  • Published:

    27 giorni fa

  • Expiry date:


Oliver James are currently supporting the hiring an Top-tier Insurance company with no.1 business performance across multiple markets in APAC. With their strength of in established business model built on high-quality distribution, they have performed exceptionally well compared to their competitor despite the pandemics.

We are currently working with them to find them a Director, Business Management with a core responsibility in driving transformation in marketing and business partnership management.

Job Duty:

Marketing Governance

  • Implement and oversee the marketing governance efforts across the Asian regions and to align globalization.
  • Define and implement a scalable transition & change management process, including enabling change through various marketing formats to achieve corporate-wide's KPIs.
  • Define, manage, scale and monitor the global adaptation of relevant marketing policies, standards, and localize the best practices to the country marketing.
  • Evaluate existing processes and identify optimization opportunities.
  • Oversee efficient implementation of the marketing strategy in the regions by designing dashboards driving accountability, whilst to identifying synergy and optimization opportunities.

Business Partnership & Management

  • Establish internal and external partnerships by identifying common interests and mutually beneficial opportunities to meet and exceed business goal of the company.
  • Strong business and market sense with the ability to recommend appropriate initiatives to drive and achieve aligned business and pre-set KPIs for funds and retirement business.
  • Be the champion and drive operation excellence across the corporate-wise community around marketing and partnership, focusing on providing professional and efficient support to sales channel on formulating effective marketing solutions to boost sales inflow.
  • Work closely to marketing teams to develop sales tool, marketing and communication message and materials to uplift the company's leadership position and its competitiveness.
  • Provide ad-hoc projects and initiatives as assigned with alignment of Group product strategy.


  • 10+ years of relevant strategic partnership and marketing operation management experience, preferably working in brokerage firms, bancassurance or insurance companies.
  • Sales oriented with in-depth knowledge on funds, MPF and pension products.
  • Excellent stakeholder management experience
  • Cantonese is a must for this role, regional exposure preferred

We welcome candidates with background/experience in:

    • Marketing / Product Marketing
    • Strategy & Operations
    • Consultancy firm

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