Newly created opportunity within the marketing function to manage and drive the strategy of the CRM function to optimise the retention of existing customers and acquire new!

Responsibilities:

-develop customer journeys and CRM strategies to promote ongoing customer relationships and communication with new customers

-implement marketing automation into marketing CRM

-draw insights from the data to strategise and improve campaigns to drive engagement and online sales

Experience required:

-prior CRM marketing experience in a b2c environment

-analytical skills- derive insights and strategy from the data

-Good communication skills to work with senior stakeholders in the business

-experienced with customer segmentation

No: R1661132

EA Licence No: 20C0336