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Regional Content Marketing (Digital) , Banking/Insurance

Oliver James are currently supporting the hiring a Insure with no.1 business performance across multiple markets in APAC. With their strength of in established business model built on high-quality distribution, they have performed exceptionally well compared to their competitor despite the pandemics.

About the Department :

This department supports distribution, improvement and technology in cooperation and usage with a human-centric approach. There are currently 40 people in the department, in which 15 of them are dedicated to support core functions such as product & proposition, human design, customer experience and digital marketing.

Job Description:

Content Marketing Strategy :

  • Provide business leadership in innovative customer communication and engagement models that accelerate the activation of the customer base, promote customer interaction, proposition design, participation, and purchase decisions.
  • Work with Group Marketing and ensure content resonated in each marketing campaign and customer journey are in line with group online discoverability strategies (SEO), AIA/Partner's branding and design guideline.

Data analytics

  • Utilize insights to lead the creation and management of desired customer journeys and contents. Drive and conduct content research & undertake competitive analysis.
  • regularly to show data-driven clear lines of value and contribution.

Job Requirement:

  • Minimum of twelve (12) years' experience in copywriting or UX content writing for financial services industry across preferably
  • Creativity and imagination, attention to detail, adaptability required.
  • Strong written/verbal communication and research skills
  • Strong command of plain English and the ability to simply communicate complex concepts.
  • Strong portfolio that showcases big ideas and persuasive writing skills
  • Track record of digital copywriting or developing personalized consumer communications content gained from leading advertising companies / marketing campaign management companies

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