About the Department :

This department supports distribution, improvement and technology in cooperation and usage with a human-centric approach. There are currently 40 people in the department, in which 15 of them are dedicated to support core functions such as product & proposition, human design, customer experience and digital marketing.

Job Description:

Copy writing (70%)
* Independently create clear, concise, and useful copy for apps, web applications, and websites. You will own the copy and be responsible for getting sign off from all stakeholders, including marketing and branding teams.
* Recommend optimal content and its format at an early stage of the projects to create seamless UX across all the customer facing channels.
* Review analytics data and existing copies and suggest alternative copies/content to improve existing UX.
* Help create copy guidelines to ensure that all copy across our products is aligned to our standards.

Team management (5%)
* Review and critique copies produced by Group/local UX writers to make sure that they meet Group standards
* Identify areas of improvement in our work process, including the process between Group and local BUs, and suggest executable actions
* Work with PM to help produce reasonable schedules that can ensure the delivery of quality copies

Project management (15%)
* Negotiate with stakeholders to create a reasonable timeline that balances quality and efficiency
* Support other UX writers to ensure deadlines and expectations from stakeholders are met
* Work with local BUs to balance the governance and autonomy in creating local copies

Vendor management (10%)
* Help identify quality vendors that can meet our standards in the markets we cover and manage logistics for the engagement
* Manage vendors to produce local BU copies that meet our standards and schedule

Job Requirement:

• Minimum of twelve (12) years' experience in copywriting or UX content writing for financial services industry across preferably
• Creativity and imagination, attention to detail, adaptability required.
• Strong written/verbal communication and research skills
• Strong command of plain English and the ability to simply communicate complex concepts.
• Strong portfolio that showcases big ideas and persuasive writing skills
• Track record of digital copywriting or developing personalized consumer communications content gained from leading advertising companies / marketing campaign management companies